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Friday, July 23, 2010

This is one of my favorite articles I wrote for Note from the lane called "How to succeed in Business with out really crying"

How to succeed in business with out really crying

Well, here we are in the dust bowl of online sales, better known as summer. This one is no ordinary expected ebb and flow. Even my 84-year-old Mom has seen more action then my stores these past few weeks and she's a widow. Unlike other venues I have taken note through the years that the one thing you can count on concerning peaks and valleys with Jewelry and collectibles is it's sheer unpredictability. I recently became friendly with another wonderful Ruby Lane shop owner. I'm becoming increasingly convinced most of us land here because we don't just dance to a different drummer, we invent previously unacknowledged beats. She revealed that not only does she talk to her inanimate collectibles, but that they talk back. I asked her to try and casually steer the conversations to stock tips. You know, lovely pink dress Mrs. Beasley, where do you stand on annuities. Oddly, I have not received any further correspondence on the matter. But I'm for it. I think it's not that far from the right idea.

So, for those of us who have not yet learned how to commune with our Formica tables, and most especially those of us who forged ahead on blind faith and opened yet a second store on Ruby Plaza with visions of train tracks and a old guy twisting his mustache demanding rent, how do we keep our spirits up? The answer lies in letting go and I don't mean giving your stock away. There is a panic in the air, sellers are slashing prices to such an extreme, instead of the usual take this percentage off, they might as well call it, My life is on fire sale.

Here's something of interest that happened to me in the past week concerning this drought. For the first time in nearly ten years, I was not looking forward to turning on my computer, day after day of disappointment. Finally I decided to do something else. I took my now outweighing me Dobie for a walk. Bare with me there is a point. I knocked on a neighbors door whose two little girls love my dog to say Howdy. They asked to come to my house to play with the dog. While we where doing that my neighbors directly across the streets two little girls came out. Incredible in over a year these 4 little girls had never met, so I walked the girls over to meet them and their Mom and then with my Dobie in tow we all walked the short two houses down and the two Mom's met. Within ten minutes the girls where the best of friends and this long summer became much more entertaining. One family has a play house, the other a big pool. Every day the Mom's now each take all the kids for two hours, giving the other one a chance to be in her kid free zone. So, what you may ask has that got to do with slow sales. Check this out! The Mom directly across from me said she was a hairdresser and the next day, I rolled out of bed and walked the 6 feet to a banging haircut. During which time it turns out my neighbor is not just a hairdresser but a stylist on movies. What do movies need? Very often Vintage Jewelry. Sometimes they even rent it and now my stores have made there hit list.

You may not have a pet to walk or a magic teapot that whistles your next steps like a navigating system. But you get the idea. Let go again. There's always a way to reinvent. The thing about what we sell is nobody needs it to live and yet people always find a way to have the things that bring them joy to touch or feel or look at. What is ever the reason in good times or bad for buying, if not that most of all. Just keep punching holes when you find yourself boxed in.

Vintage Shari

P.S. Do I have the worlds greatest dog or what!

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http://www.rubyplaza.com/shops /vintageshari-rp

Thursday, July 22, 2010

When five minutes turns into the next century your either on line at the DMV or trying to create your own blog site

I was amused to learn several years ago that I had a previously unrealized knack concerning most things technical. Right brained and proud of it. Very comfortable creating with my hands, sensitive to my surroundings and a good eye for color. A strong intuition that I trust completely. Like my Dad before me innately musical. I was a professionally singer, self taught in all of my interests.

Then the computer came along and I was fascinated to take to it so quickly, in fact, I loved it, I could even repair it and open the guts to add yet more conveniences. Same with my camera's and if I ever left my home I'm fairly certain a navigational system would knock the poodle right off my skirt. I have set up not one, but seven online stores, just sailed through. BUT! setting up this blog page was like rowing in the sand. It took so long I swear I saw the time machines imprinted grooves in the carpet. I watched as ape grew into man before my very eyes. I ignored my 120 pound Doberman Chester better known now as, "the good will ambassador" to the point where, this afternoon when I went to pet him, he demanded to see I.D.

Finally tonight it is coming into focus and already beginning to feel a bit like, well of course, that's how you do this. That may be part delirium from the 6 minutes of sleep I snuck in the past 48 hours. But I'm pleased with the site. Think it looks pretty good and I'm glad I rethought hunting down something smaller then me to vent on. I look forward to both writing away and flooding you with yet more beautiful pieces of jewelry you didn't know you couldn't live with out.

Vintage Shari


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A funny thing happened on the way to my shop

Having been at this on line selling for many moons, I have all the usual suspect stories, from non payers, how do so many dogs eat all that homework? To offers of nearly 80 percent less, that leap should be a Olympic event. My favorite in this vein are the ones where you receive detailed instructions on how to run your business, one was so intriguing, such a self proclaimed authority, I just had to do some Sherlock Holmes work, the path took me to there business address, as I sell vintage jewelry you can image my surprise when it read house hold cleaning supplies. I guess carpets are more similar to Bracelets then any of us would have ever guessed.

But what I really want to discuss is the mind boggling ways having a simple store filled with what you love can and does change Life's. There are the heart felt mails of appreciation for a job well done. There are mails where people express a feeling of completion, there Mother or grandmother wore that necklace. They have searched for years for pieces that make them feel re connected. Already you've done more then sell a trinket.

Then there's the Major cord, these are notes that stay with you a lifetime. Someone you have never met and never would have, where it not for your shop. You sense something bigger in common then your lust for shiny things of old. You begin conversations with people who are older then you, younger then you, perhaps live in another country altogether or even in your own country in a part of the planet you secretly didn't consider being a legitimist state or at least so under populated to the point of being skipped by the census burrow. You know, Ok, Henry, count the duck and that guy with the red shoe and lets move on to a town with running water. Your world gets much bigger and the wild thing is even in the Quacking state, you find, you have, an amazing amount in common.

Here's the one thing you would have never dreamed of, that a pair of earrings would lead you to open your heart and mind and reach across the miles and your words would save someone's life. Someone I was very fond of and in my bull in a china shop gentle way pushed to get the medical attention they deserved recently made public they wouldn't be here right now had I not done so. It's what made me write this article.

I adore that I get to sell what I love and ask that the next time you feel aggravated with a buyer or a seller and you will or frustrated with sales and you will, that you might remember the potential that goes so beyond your original goal.

Shari Basoff



Wear me out Vintage Jewels

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